"Strike Up for the New World"
Client: Levi Strauss and Co. (2009)
Agency: Wieden and Kennedy
Media: Print Ad
One of the most popular advertising slogans of recent times, “Just Do It” is reported to have come about in a meeting between Wieden and Kennedy and Nike employees in 1988. Dan Wieden said, “You nike guys, you just do it.”
And the rest, as they say, is history.
Here’s a case study on this legendary slogan.