This is fantastic! Absolutely great copy. Then again, I’d approve of just about anything that manages to sneak the word “Gooseberry” into the copy… what a perfect random word to throw into this to drive the point home. Well done, BBDO.

Client=DB Breweries
Agency=Colenso BBDO, Auckland
Country=New Zealand

adwriter:

Smells like you’re being an idiot.

Source: staysharpe