Moving away from their previous images of rebellious and adventurous youth, this Ray Ban ad puts a wonderful new spin on their slogan, “Never Hide.”

According to this article in HuffPost, Paris-based agency Marcel reportedly produced the ads as a salute to “people from various eras who have flouted conventions in plain sight.”

In response to the Bloomberg article, “Kraft’s Name Change to Mondelez Leaves Experts Guessing” by David Welch.

To change from a name as a) recognizable, b) short and c) easily pronounced as Kraft to something as bulky as Mondelez seems counterintuitive. “Monde” is world in Spanish, and the newly coined “delez” evokes the air of delicious when spoken aloud, as it were. Couple of Shakespeare’s in their branding department making up words, I see… While I find the etymology behind this pretty cool, it sounds entirely Spanish at first, and therefore if I didn’t read this I’d feel like I was (as a non-speaker) missing the meaning behind the name. Considering that Kraft exists in 32 countries from China to the US, I feel like that could be a little alienating to some markets. Hm. Anyway, as Welch says, they are only changing the name that will be on the back of the wrapper flaps, so as long as people still have their Oreos, Cadbury’s, Tridents etc, I think they’ll eventually adjust just fine to this swap.

Now on to the junk food binge that reading about these brands has just triggered… om nom nom

This is fantastic! Absolutely great copy. Then again, I’d approve of just about anything that manages to sneak the word “Gooseberry” into the copy… what a perfect random word to throw into this to drive the point home. Well done, BBDO.

Client=DB Breweries
Agency=Colenso BBDO, Auckland
Country=New Zealand

adwriter:

Smells like you’re being an idiot.

permalink

Ok, ok, so I admit that upon first viewing this, the ghost of my presumptuous college-freshman-with-all-the-expertise-of-an-intro-level-women-and-gender-studies-self had a reaction to these ads perhaps best articulated by…

“Aw hell no.”

HOWEVER, upon taking a closer look, I saw that the company is Playboy. And like a switch, my inner feminist disappeared and was replaced by someone very much digging these ads! It literally is Playboy’s business to objectify women in a sexual manner, and there are plenty of straightforward ways to show that. Yet here they are stepping up the playfulness of this game by adding brilliant humor, gorgeous pictures, and a neat logo to the mix. Bravo, Y&R South Afica, this was fantastically done!

adcollector:

Y&R (South Africa)

Nice job by our colleagues in South Africa.

(via youngandrubicamgeneva)

I like the concept a lot because God knows so many people can relate, but something bothers me about the placement. The brain looks more like a Pac man about to eat the Starbucks logo (which could be an interesting concept in itself, but not intended, I think). Perhaps if the logo was slightly smaller and in a lower corner it would look more modest and unobtrusive, while still obvious because the green contrasts so much with the parchment background.

Anyone which agency did this? Thanks!

On that note, to the coffee machine for me…

danielevin:

A “brain coffee” by Starbucks? ;)

Hmmm… Although I admit I laughed when I first saw this, I’m not quite sure if I like it. The people who actually use the personal ad section might feel slighted. Ah well, funny for the rest of the readers :)

phibious:

Heinz: Garlic Sauce Personal Ad

Description creativecriminals

This print advertisement was placed in a Dutch newspaper in the personal Ad section. No need to tell you that Garlic Sauce gives you a smelly breath. Tagline that goes along: “Extra strong garlic sauce”.

I don’t particularly like the image (it comes out rather flat) but the idea is very smart!

adcollector:

JWT (France)

“The more mankind evolves, the closer it gets its extinction. 2011 - year of rainforest protection.”

Advertising Agency: Staff, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Head of Art: Bernardo Machado
Art Directors: Felipe Menezes, Henrique Parada
Copywriter: Maicon Silveira
Illustrator: Otávio Rios
Published: November 2011

So cute!

adcollector:

DDB (Germany)

This is fantastic. Wonder who’s work this is!

campyesplease:

Heineken Halloween Print. 

*The attention to detail is hilarious. Check out the way they are standing & positioned. 

This are really funny, just in time for Halloween!

Client: Westlake Hardware, Zombie Preparedness

Advertising Agency: Bozell, Omaha, NE USA
Creative Directors: Scott Rowe, Scott Bishop
Art Director: Dan Greve
Copywriter: Kerrey Brennan
Illustrator: Dan Greve
Additional credits: Ryan Weidman, Brian Wetjen
Published: October 2011

Ermanno by Ermanno Scervino (FW 11)

client: ermanno scervino 
source: ermanno.ermannoscervino.it 
published: fall/winter 2011

Stefano Galuzzi - Photographer

Piergiorgio Del Moro - Casting Director

Charlotte Free - Model

Francisco Lachowski - Model

I am 21 years old.

My dream is to be in project management, not sell my soul and work with purpose.

Live vibrantly.

bryceevansphotography:

I am 19 years old. 

My dream is to become a commercial/fine art photographer and have a positive impact on the world through my work. 

I will leave my mark. 

What is your dream?

(via bryceevansphotography)

Very interesting that these two ads are similar in design, yet so far apart in age. The first is a vintage ad asking, “Does your advertising stand out?” by W S Crawford, Ltd., one of the most influential ad agencies of the early 20th century, and the other is a modern take by the American Association of Advertising Agencies and Advertisers asserting, “Advertising. It makes a difference.”

Pretty neat!

The vintage ad was found via ADMUSEUM.tumblr.com, and the credits for the AAAA ad can be found here on adsoftheworld.com .