“Your life is your life. Know it while you have it.”

Stunning ad. They unfortunately had to pull it off the air due to the uncanny resemblance to the current London riots (see Pocket-Lint article here). Nonetheless, I’m sure something this gorgeous should and will go viral, anyway!

Campaign: Levi’s Legacy

Client: Levi Strauss & Co.

Agency: W+K, Wieden + Kennedy (Portland, OR)

Poem: Charles Bukowski, “The Laughing Heart”

(via for-the-interim-deactivated2011)