Ha, this is the greatest ad! Yes, it’s going off of simple sex appeal, but the commercial is so self-aware and unabashed about this pandering to sex appeal that it is hilarious. I am looking up that app right now.
It’s funny that the below poster (a guy) was reminded of the Sexy CPR commercials when he saw this; I was immediately thinking of Isaiah Mustafa talking ever-so-wonderfully to us ladies via his Old Spice commercial.
You’re welcome, ladies.
I keep seeing Rethink pop-up everywhere. They’ve been doing some great creative over the past year.
This isn’t brilliant, but it’s kinda funny and it’s probably going to be effective. It reminds of a Cannes-winning campaign that I’ll post immediately after this (you’re welcome, boys).
Agency: Rethink, Canada | Source: Ads of the World