Posts Tagged: branding

Photo Set

This packaging for the hypothetical tea, Teapee, is so delightful! Although my caffeine addiction of choice is coffee and my college senior self is more broke than MC Hammer, I admit that I would giggle like an eager 6 year old and frolick to the cash register if I saw these babies in my local Schnucks.

I also really like that the beautiful patterns on the bottom of the packaging are what you peel away to release your little dome of tea. Great work to the artist, Sophie Pepin!


Packaging for Teapee Amerindian Herbal Teas (Source: Packaging UQAM via Lürzer’s Archive)


In response to the Bloomberg article, “Kraft’s Name Change to Mondelez Leaves Experts Guessing" by David Welch.

To change from a name as a) recognizable, b) short and c) easily pronounced as Kraft to something as bulky as Mondelez seems counterintuitive. “Monde” is world in Spanish, and the newly coined “delez” evokes the air of delicious when spoken aloud, as it were. Couple of Shakespeare’s in their branding department making up words, I see… While I find the etymology behind this pretty cool, it sounds entirely Spanish at first, and therefore if I didn’t read this I’d feel like I was (as a non-speaker) missing the meaning behind the name. Considering that Kraft exists in 32 countries from China to the US, I feel like that could be a little alienating to some markets. Hm. Anyway, as Welch says, they are only changing the name that will be on the back of the wrapper flaps, so as long as people still have their Oreos, Cadbury’s, Tridents etc, I think they’ll eventually adjust just fine to this swap.

Now on to the junk food binge that reading about these brands has just triggered… om nom nom

Photo Set

Presenting: The genius tool that would make every 20-something-year-old’s life so.much.easier. Brilliant!

See Swiss Miss’s article about this.


Awesome Freshness Label - Harika Tazelik Etiketi by To-Genkyo

Source: izmia

I can’t quite put my finger on why, but I adore this logo!

Designed by: Fame Foundry

Client: Infinite Monkey Press



The Evolution of the Advertising Executive



Minimalist Ad by

(via consumerbehaviourself)

Source: jaymug

Very interesting artwork on the branding of competing companies!

Title: The Greatest Brandversations

Artist: Stefan Asafti



Pass the bubbly! The soda bubbly, that is…

Client: Diet Coke

Agency: Turner Duckworth

Article: “Diet Coke Gets New Look for Fall”

Gist: Coca Cola turns 125 this year, so a limited edition can will be rolling out this september to celebrate. 

(via for-the-interim-deactivated2011)