“Straight From the Source.”
Client: BreakingNews.ie
Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Mike Garner
Art Director: Nicole Sykes
Copywriter: Anne Fleming
Photographer: Matthew Thompson
Retoucher: Rainer Usselmann, Happy Finish
Published: March 2009
Via: Adsoftheworld.com
Source: adsoftheworld.com
Source: consumerbehaviourself“Move” - STA Travel Australia. I just love this video so much, I don’t care if everyone’s already seen it :) (Source: Youtube)
To find models that represented the elusive notion of beauty, the company [Bare Escentuals] held a blind casting call for women ages 20 to 60. Representatives from Bare Escentuals did not see the women who applied until they were selected for the campaign. Instead, they asked more than 270 women to complete a questionnaire about who they were and what they were like.
“My agent wouldn’t even tell me who the company was,” said Keri Shahidi, 42, one of the women chosen for the campaign, because the agent did not want the knowledge to affect her answers. The list was then whittled to 78 women, who were chosen based on their answers to the survey and brought in for interviews with casting agents. That list was reduced to 26 women, and after an a additional round of interviews, five women made the final cut.
Not seeing the women before they were chosen, Ms. Blodgett said, was a bit nerve-racking. “Do you know what a huge risk that is? What if all five of them were blonde, blue-eyed and 30?”
Xanthe Hohalek, a creative director at TBWA\Chiat\Day Los Angeles who worked on the campaign, said the company was looking for the women to embody qualities like inspiration, humility and humor. “We were looking for something that was much more personality-driven,” Ms. Hohalek said. The goal was to capture women who had compelling and interesting stories to tell.
"(via hamburglr)
Delightful!
Client: Dior (Miss Dior Cherie Perfume, F/W 2008)
Model: Maryna Linchuk
Agency: In-house, I believe
Source: mimifroufrou.com
Very interesting artwork on the branding of competing companies!
Title: The Greatest Brandversations
Artist: Stefan Asafti
Source: behance.net
Via adsoftheworld.com: “Often not-stuttering people (accidentally) interrupt people who stutter, by finishing their sentences. This billboard tells them this isn’t necessary: most of the time just having a little patience is enough.”
Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Creative Directors: Marq Strooy, Robin Zuiderveld
Art Director: Marq Strooy
Copywriter: Robin Zuiderveld
Published: September 2011
Source: adsoftheworld.com
It’s so genius I’m jealous…
Source: creativity-online.comhe Kaiser Chiefs worked with Wieden + Kennedy London, B-Unique and and Fiction Records (a division of Universal Music UK) to take digital album downloads into a new dimension.
Fans can create - and sell - their own bespoke versions of the new album, The Future Is Medieval, by picking 10 songs out of 20 and designing their own artwork before they download their album from the Kaiser Chiefs website. The process also gives them their own web page, banner ads for their blog, posters and social media tools to advertise their album. For every album they sell they get one Pound Sterling. And if they don’t want to create one, they can simply pick from versions that others have created.
Client: Lego
Agency: TBWA, Costa Rica
via marcelinkaaaaa:
Source:Cute lego ad from TBWA, Costa Rica
How cute!
Client: Kodak
Agency: Ogilvy& Mather
Writer: Jason Mendes
Art Director: Andrew Wyton
Director: Kevin Thomas
Production: Thomas Thomas Films
Source: campaignlive.co.ukKodak ‘Beautifully Cheap Printing’ By Ogilvy
Beautiful, pseudo-PSA style ad for Chipotle. Beautifully viral for now, will begin airing in movie theaters in September 2011.
Full video here.
Client: Chipotle Mexican Grill
Agency: In-house
Filmmaker: Johnny Kelly
Song: “The Scientist”, Coldplay cover by Willie Nelson
via my lovely friend Matt
Client: Kiss FM
Agency: Ogilvy & Mather
Source: julienfoulatierI love this ads by Ogilvy for Kiss FM.
Client: Mercedes-Benz
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Illustrators: Gil Aviyam, Lena Guberman
Copywriters: Sharon Refael, Oren Meir
Account Manager: Mayran Sadeh
Planning Director: Zohar Reznik
Source: c-guimaraesgenius ad.
Ha, this is hilariously brilliant!
Client: Schick Razor Blades
Agency: JWT (New York, NY)
Media: Print Ad
Via stepa:
Source: creativecriminals.comAdvertising Agency: JWT New York
