This is fantastic! Absolutely great copy. Then again, I’d approve of just about anything that manages to sneak the word “Gooseberry” into the copy… what a perfect random word to throw into this to drive the point home. Well done, BBDO.

Client=DB Breweries
Agency=Colenso BBDO, Auckland
Country=New Zealand

adwriter:

Smells like you’re being an idiot.

Source: staysharpe
  1. cornflakefiesta reblogged this from bestrooftalkever
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  7. dylan-maybe reblogged this from staysharpe and added:
    This is how I feel about wine. I don’t understand wine.
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  20. eddenamber reblogged this from staysharpe and added:
    So far I’m very entertained tumblr. This is fun.
  21. diggydivision reblogged this from bestrooftalkever and added:
    pretty much
  22. agencyrecord reblogged this from adverteaseme
  23. hushit reblogged this from staysharpe and added:
    In case you can’t read the copy: What do you hope to smell there, sir? Gooseberry? You don’t even know what gooseberries...
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