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adwriter:

I LOVE THESE!

gutewerbung:

Lenor Fabric Softener Campaign: Bear, Crocodile, Elephant, Gorilla

Advertising Agency: Grey, Lima, Peru
Creative Director: Pepe Aguilar
Art Directors: Tony Cruz, Renato Carrión
Copywriters: Gonzalo Aste, Victor Conca
Agency Producers: Eliana Coquis, Lilian Aste
Post Production: Pixel Studio
Photographer: Angel Chavez

Source: gutewerbung
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Moving away from their previous images of rebellious and adventurous youth, this Ray Ban ad puts a wonderful new spin on their slogan, “Never Hide.”

According to this article in HuffPost, Paris-based agency Marcel reportedly produced the ads as a salute to “people from various eras who have flouted conventions in plain sight.”

Source: triponbroknbeats
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lukashmayyn:

Just for fun - Here are the top 5 “influencers” on Klout for Advertising

lukashmayyn:

Just for fun - Here are the top 5 “influencers” on Klout for Advertising

Source: lukashmayyn
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I’m split on this one…. I’ll start with the good: The packaging is great. Normally I’d have an issue with a business card that may be memorable but generally impractical, but this will probably be collected in a situation that is less business-like anyway.

The bad? Well, as a woman, the word “Flow” conjures up something other than the flowy movement of yoga. I see what they’re going for with that, but perhaps they should have asked members of both sexes before choosing a name…

Still lovin’ that packaging, though.

jaymug:

Yoga Business Card

Source: jaymug
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This packaging for the hypothetical tea, Teapee, is so delightful! Although my caffeine addiction of choice is coffee and my college senior self is more broke than MC Hammer, I admit that I would giggle like an eager 6 year old and frolick to the cash register if I saw these babies in my local Schnucks.

I also really like that the beautiful patterns on the bottom of the packaging are what you peel away to release your little dome of tea. Great work to the artist, Sophie Pepin!

consumerbehaviourself:

Packaging for Teapee Amerindian Herbal Teas (Source: Packaging UQAM via Lürzer’s Archive)

Source: packaginguqam.blogspot.co.nz
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Ha, this is the greatest ad! Yes, it’s going off of simple sex appeal, but the commercial is so self-aware and unabashed about this pandering to sex appeal that it is hilarious. I am looking up that app right now.

It’s funny that the below poster (a guy) was reminded of the Sexy CPR commercials when he saw this; I was immediately thinking of Isaiah Mustafa talking ever-so-wonderfully to us ladies via his Old Spice commercial.

tj-arch:

You’re welcome, ladies.

I keep seeing Rethink pop-up everywhere. They’ve been doing some great creative over the past year.

This isn’t brilliant, but it’s kinda funny and it’s probably going to be effective. It reminds of a Cannes-winning campaign that I’ll post immediately after this (you’re welcome, boys).

Agency: Rethink, Canada | Source: Ads of the World

Source: tj-arch
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In response to the Bloomberg article, “Kraft’s Name Change to Mondelez Leaves Experts Guessing" by David Welch.

To change from a name as a) recognizable, b) short and c) easily pronounced as Kraft to something as bulky as Mondelez seems counterintuitive. “Monde” is world in Spanish, and the newly coined “delez” evokes the air of delicious when spoken aloud, as it were. Couple of Shakespeare’s in their branding department making up words, I see… While I find the etymology behind this pretty cool, it sounds entirely Spanish at first, and therefore if I didn’t read this I’d feel like I was (as a non-speaker) missing the meaning behind the name. Considering that Kraft exists in 32 countries from China to the US, I feel like that could be a little alienating to some markets. Hm. Anyway, as Welch says, they are only changing the name that will be on the back of the wrapper flaps, so as long as people still have their Oreos, Cadbury’s, Tridents etc, I think they’ll eventually adjust just fine to this swap.

Now on to the junk food binge that reading about these brands has just triggered… om nom nom

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Indeed.

Indeed.

(via adwriter)

Source: nevver
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This is fantastic! Absolutely great copy. Then again, I’d approve of just about anything that manages to sneak the word “Gooseberry” into the copy… what a perfect random word to throw into this to drive the point home. Well done, BBDO.

Client=DB Breweries
Agency=Colenso BBDO, Auckland
Country=New Zealand

adwriter:

Smells like you’re being an idiot.

Source: staysharpe
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I was perusing the vast virtual sea of the internetz when I came upon this very interesting post over at the Letters of Note. It’s a letter written by David Ogilvy in 1955 in response to a Mr. Calt, who asked about Ogilvy’s copywriting process. Here’s the wonderful thing we learn about Ogilvy from this letter: he’s human. He gets frustrated. He gets distracted. He is a perfectionist and an occasional sufferer of writer’s block. He pours himself into his work and asks anyone and everyone around him to help him review his work. For an example of brilliant yet simple advice, look no further. And I quote:

April 19, 1955

Dear Mr. Calt:

On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:

1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home.

2. I spend a long time studying the precedents. I look at every advertisement which has appeared for competing products during the past 20 years.

3. I am helpless without research material—and the more “motivational” the better.

4. I write out a definition of the problem and a statement of the purpose which I wish the campaign to achieve. Then I go no further until the statement and its principles have been accepted by the client.

5. Before actually writing the copy, I write down every concievable fact and selling idea. Then I get them organized and relate them to research and the copy platform.

6. Then I write the headline. As a matter of fact I try to write 20 alternative headlines for every advertisement. And I never select the final headline without asking the opinion of other people in the agency. In some cases I seek the help of the research department and get them to do a split-run on a battery of headlines.

7. At this point I can no longer postpone the actual copy. So I go home and sit down at my desk. I find myself entirely without ideas. I get bad-tempered. If my wife comes into the room I growl at her. (This has gotten worse since I gave up smoking.)

8. I am terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts.

9. If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy.

10. The next morning I get up early and edit the gush.

11. Then I take the train to New York and my secretary types a draft. (I cannot type, which is very inconvenient.)

12. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. After four or five editings, it looks good enough to show to the client. If the client changes the copy, I get angry—because I took a lot of trouble writing it, and what I wrote I wrote on purpose.

Altogether it is a slow and laborious business. I understand that some copywriters have much greater facility.

Yours sincerely,

D.O.

[David Ogilvy]

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Ok, ok, so I admit that upon first viewing this, the ghost of my presumptuous college-freshman-with-all-the-expertise-of-an-intro-level-women-and-gender-studies-self had a reaction to these ads perhaps best articulated by…

"Aw hell no."

Aw Hell No

HOWEVER, upon taking a closer look, I saw that the company is Playboy. And like a switch, my inner feminist disappeared and was replaced by someone very much digging these ads! It literally is Playboy’s business to objectify women in a sexual manner, and there are plenty of straightforward ways to show that. Yet here they are stepping up the playfulness of this game by adding brilliant humor, gorgeous pictures, and a neat logo to the mix. Bravo, Y&R South Afica, this was fantastically done!

adcollector:

Y&R (South Africa)

Nice job by our colleagues in South Africa.

(via youngandrubicamgeneva)

Source: adcollector
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I like the concept a lot because God knows so many people can relate, but something bothers me about the placement. The brain looks more like a Pac man about to eat the Starbucks logo (which could be an interesting concept in itself, but not intended, I think). Perhaps if the logo was slightly smaller and in a lower corner it would look more modest and unobtrusive, while still obvious because the green contrasts so much with the parchment background.

Anyone which agency did this? Thanks!

On that note, to the coffee machine for me…

danielevin:

A “brain coffee” by Starbucks? ;)

Source: danielevin
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Presenting: The genius tool that would make every 20-something-year-old’s life so.much.easier. Brilliant!

See Swiss Miss’s article about this.

darrenhealey:

Awesome Freshness Label - Harika Tazelik Etiketi by To-Genkyo

Source: izmia